Civic Review· VOL 17. Special Issue, 2021, 164–172., DOI: 10.24307/psz.2021.0012
Financial awareness and financial literacy is one of the key competences of our time. The accelerated digital world requires individuals to acquire a new set of skills and competences that are essential for success in everyday life. The acceleration of digitalisation has brought a new dimension to the concept of financial literacy and awareness. The emergence of new financial and banking products and services has created new challenges for individuals. A wide range of products and aggressive advertising campaigns are finding consumers, offering very favourable opportunities, generating countless market and financial bubbles. Digitalisation has received a further boost from the pandemic. In the face of this information dumping, we can only survive if we have a solid financial foundation and the proper financial socialisation. In this paper, we aim to explore deeper dimensions of the financial culture, competence, and awareness, based on the results of a primary research, pointing out changes and transforma tions in financial awareness.
Journal of Economic Literature (JEL) codes: G40;G51; G53
Keywords: financial culture, financial awareness, primary research, pandemic