Civic Review· VOL 17. Special Issue, 2021, 456–467., DOI: 10.24307/psz.2021.0031
The article highlights the importance of business model innovation and digitalization in the case of symphony orchestras and music education. In order to “survive” and prosper in the future as well, orchestras need to be able to respond to the changing needs of consumers, adapt to changes in the world and fundamentally rethink their business models. Similarly, music education has to be tailored to the 21st century: taking personal lessons is not a prerequisite anymore for learning a musical instrument, and there are many opportunities offered by digitalization that can make home practice more efficient and enjoyable.
After conducting secondary research, reviewing 50 leading applications in music education, and analyzing 24 of them in details, and conducting interviews with ten symphony orchestra managers, ten symphony orchestra musicians, and five music teachers, we have identified some novel aspirations to provide excellent examples of how the business model can be redefined.
Journal of Economic Literature (JEL) codes: L19, L30, L82, M19, Z19
Keywords: culture management, business model innovation, symphony orchestra, music education, digitalization